Every Bottle Tells a Tale. Discover how legacies from the past inspired the Tequila of today.
We didn’t follow a roadmap. We created one. And we’re honored to share our story—and our tequila—with you. Raise a glass to new beginnings, bold flavors, and the beauty of crafting your own path.
Jean Cigrang - Founder
OUR STORY
Meet ROW, made in Jalisco, Mexico, our best in class Tequila blend is made at the heart of the rich heritage of agave cultivation. Guided by passion, patience, and an unshakable belief that the world deserved something truly extraordinary.
Our path led us deep into the heart of Jalisco, Mexico, where the rich heritage of agave cultivation inspired us. We spent countless hours with master distillers, experimented with age-old techniques, and dared to innovate where it mattered most. We listened, learned, and experimented; blending traditional processes with novel ideas. Every bottle of ROW is a testament to this journey. From the carefully nurtured agave plants to the perfectly balanced distillation process, we’ve poured our heart into every detail. As a result, a tequila that’s as bold as it is refined, as complex as it is approachable, and undeniably memorable.
Appreciating the dedication and artistry poured into every bottle.
01
Sourcing the Finest Agave
Every great tequila begins with the agave. Our journey starts in the fields of Amatitán, Jalisco, where skilled jimadores hand-harvest mature Blue Weber agaves grown by the third-largest producer of agave in Mexico - and the nation’s largest grower of certified organic Blue Weber agave. These agaves, cultivated in the fertile soils of Los Valles, are patiently nurtured for 6 to 7 years until they reach peak maturity.
02
Slow, Traditional Cooking
Once harvested, our agaves are slow-cooked in traditional, 20-ton stone ovens for over 30 hours at 96°C. This gentle, time-honored process transforms raw agave into rich, caramelized piñas - unlocking the full depth of flavor.
03
Stone Tahona Extraction
We crush our cooked agaves using traditional motorized Tahonas - massive volcanic stone wheels, each weighing 800 kilograms. This ancient method allows us to extract the agave juice with precision and care, preserving the integrity of flavor that defines true artisanal tequila.
04
Natural Fermentation
The extracted juice, or 'mosto', ferments for around 48 hours in a blend of stainless steel and wooden tanks. We use wild yeast and agave fibers from the Tahona to kickstart the process, resulting in a deeper, more complex aroma that reflects the spirit of our land.
05
Copper Pot Distillation
Our tequila is double-distilled in hand-built copper alembic stills. The first distillation reaches 24% ABV, and the second brings it to 40%, with precise cuts that ensure purity, smoothness and character in every batch.
06
Rested in Oak, Refined in Character
For our Reposado and Añejo expressions, the tequila is aged at still strength in a blend of American and French oak barrels. Each barrel is carefully selected and monitored, and our final blends are crafted to deliver a signature profile: smooth, versatile, and unforgettable.
OUR IMPACT
At its core, our tequila brand is more than just a spirit - it's a catalyst for positive change. From supporting sustainable agave farming practices to empowering local communities in Jalisco, every bottle we produce carries a commitment to ethical sourcing and environmental responsibility. We proudly partner with small-scale producers and invest in programs that promote education, fair wages, and cultural preservation, ensuring our impact goes far beyond the glass.
